![]() ![]() In a survey of over 500 advertisers, 59% reported that they had a “good” return on investment from their direct mail campaigns. ] In general, the majority of marketers agree that direct mail campaigns lead to positive outcomes. That makes for a return on investment of roughly $4.09 for every $1.27 spent. advertisers earn, on average, $2,095 per person from products and services sold through direct mail. In purely financial terms, reports have shown that U.S. The reason why direct mail marketing continues to grow is because it often offers much better returns than other forms of advertising. With such extensive investment, therefore, companies that neglect direct mail marketing do so at their peril. In total, they spent around $38.5 billion, equivalent to $167 per customer. spent more of their local advertising budget on direct mail campaigns than on any other marketing strategy. This is particularly true when it comes to targeting local customers. Given this rapid expansion of the industry, companies that don’t engage in direct mail marketing may well find themselves unable to keep up with the competition. ![]() That figure rose to more than 70 million pieces in 2021 (an increase of 4.7%), and the number looks likely to grow again in 2022. In 2020, an estimated 67 million pieces of print advertising were mailed in the United States. Meanwhile, the amount of direct mail being sent is also on the rise. In 2021, the industry was valued at $71.57 billion, and it is predicted to grow to a value of $72.67 billion in 2022. They say that letter-writing is a dying art, but direct mail marketing is very much alive. By the end, you’ll understand exactly why so many companies are switching off their screens and stocking up on stamps. In this article, we’ll explore why this is the case, examining the growth and development of direct mail marketing, the potential returns it can offer businesses, and the different kinds of mail marketing strategies that companies can explore. Direct mail campaigns are capable of targeting a wide array of customers, and they often outperform other advertising strategies. Nowadays, these older forms of mail marketing have evolved into an expansive operation suited to the demands of the modern world. And since at least the end of the First World War, businesses have used postal campaigns to encourage locals into their shops, and non-profits have engaged in letter-writing as a way of raising both awareness and funds. By the end of the 19 th century, the first fully functioning mail-order catalog service had been created. In the 18 th century, for example, companies would send catalogs of seeds to customers who wanted to plant them in their gardens. In this sense, it is as old as the postal service itself. But while these elements all form essential parts of a successful marketing strategy, they can sometimes cause us to overlook a much older, simpler, and arguably more effective form of advertising: direct mail marketing.ĭirect mail marketing is any form of advertising that is sent in the post. Alternatively, we’re designing complex videos for streaming services, or curating extensive email lists and tirelessly monitoring our SEO stats. We find ourselves generating hundreds of tweets and social media posts as we strive to keep pace with the latest trends. ![]() As a result, when it comes to marketing, digital campaigns and technologies tend to get more attention than anything else. In today’s fast-paced, digital world, we are often glued to our mobile phones and computer screens.
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